Leading CPaaS (Communications Platform as a Service) provider, Twilio, recently published the results of a survey that revealed - over one-third of UK business decision-makers believe COVID-19's forced them to increase their digital transformation budgets “Dramatically.” Twilio surveyed 300 IT pros, system admins, and other executives in the UK enterprise landscape to gauge the effect on their company’s digital transformation and communication efforts during the COVID era. Glenn Weinstein, Chief Customer Officer, Twilio, said the past few months have resulted in what feels like a years-long digital transformation roadmap, compressed into weeks, sometimes days, to adapt to the 'new norm.'
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Glenn Weinstein[/caption]
Cloud scale, speed, and agility are today enabling organisations to innovate faster than ever, he contends. In the UK, specifically, David Parry-Jones, Vice President, EMEA, Twilio, said the company observed how businesses have 'rapidly modernised in response to the pandemic,' adding “This has affected everything from how businesses talk to customers, to how workplaces function." So how fast has digital transformation accelerated during the time and place we find ourselves? Here are some of the key findings of Twilio's COVID-19 Digital Engagement Report of the UK.
"COVID-19 was the digital accelerant of the decade," a spokesperson for Twilio told UC Today, and that's apparent from the fact that the survey found that COVID-19's accelerated companies’ digital communications strategy by a global average of six years, the UK averages 5.3 years. Ninety-six percent of UK enterprise decision-makers say they believe the pandemic sped up their company’s digital transformation. Of these respondents, sixty-six percent of them said 'it did so ‘a great deal.'
