Convenience, simplicity, speed: for businesses, these are the small things that make the big difference.
From a technological perspective, we have been taking them for granted in our personal lives for years.
Just a few clicks on our phones and we are quickly into our favourite web browser, apps and messaging platforms.
No requirement to switch from one device to another: everything we need is right there on our homescreen.
In our work lives, the tech has been slowly catching up.
Integration is on the march, with cloud-based communication technology providers constantly trying to enable a more seamless user experience.
Phone systems integrated with video collaboration tools; Contact Centre software synchronised with CRM platforms; work-from-anywhere softphones replicating head office functionality.
It all adds up to slicker, easier, more productive working.
And, for managed service providers and value-added resellers, it heralds huge opportunity.
“Browser-based business communication has evolved so much – users will just have to login and everything will just work, regardless of device or location,” says Gregory Janssens, Group Product Manager at Europe’s largest UCaaS platform provider Dstny, which is about to shift the integration dial again with its clever, soon-to-be-launched ‘ConnectMe’ white-label communications portal.
“You just have a browser, you log in and everything is just there, ready to be used.”
“It will serve as users’ single entry point to all of their Dstny powered services. They will also be able to personalize it all within the portal, enabling them to choose the ways in which they communicate and to maximise their productivity and user experience.
“The portal will have everything they need; they won’t have to go anywhere else for anything.”
ConnectMe – which will be available on a direct and white-label wholesale basis – will eventually feature full voice and video telephony functionality; messaging; collaboration and file-sharing apps; contact centre functionality and CRM integration; and call recording and in-depth analytics capabilities.
