What is CPaaS?
Communications Platform as a Service (CPaaS) is a cloud-based platform that allows developers to include real-time communication features such as voice, video, SMS, IVR, live chat and instant messaging directly into their own applications without having to modify backend infrastructure.
Over the last few years, many businesses have recognised the growing trend of CPaaS as a potential way of differentiating themselves.
As a growing market that reports have predicted will jump from $1.25 billion in 2016 to $4.5 billion in 2020 in the US alone, CPaaS is taking off in a big way and many forward-thinking businesses have already recognised the benefits that come from investing in it.
Alongside an increase in efficiency and greater level of customer satisfaction, CPaaS is an exciting feature that enables businesses to become more creative and unique with the way in which they communicate with their clients, thus setting them apart from other competitors in the market.
