Speed, reliability, security: surely the three most essential components to any financial services enterprise tech stack.
For that most dynamic of sectors, differentiation is all about providing customers with surety that their money is safe, their investments are working, and their transactions never fail.
Banks, insurance agencies, accountants, mortgage lenders, payment service providers, stockbrokers, investment advisory firms, wealth management consultancies, credit card issuers – they all must respond to today’s always-on demand for the ultimate omnichannel communication experience.
A cloud communications platform as a service (CPaaS) provides an easy way for businesses to add new communication capabilities to existing applications without having to build those capabilities from scratch.
This can save businesses time and money, while also providing them with more flexibility in how they communicate with customers and employees.
In the financial services sector – where so much is at stake – it pays to partner with a provider that has all the bases covered.
“For businesses in that sector, it’s critical that their SMS and voice communications are delivered how and when they need them to be,” says Tony Graham, head of product marketing at leading global CPaaS provider Plivo.
“Adding a provider that has the expertise and reliability to ensure that happens can be the most important and valuable decision they make.”
By deploying a powerful, feature-rich CPaaS like Plivo’s, financial services businesses can use automated voice and messaging to improve customer service through the use of interactive voice response (IVR) menus, send outage alerts or market movements, and deliver bulk marketing messages.
They can also personalize customer experiences with account notifications for things such as low balances, overdrafts, margin calls, and suspicious activity on accounts, and seek feedback from customers.
Improved internal communications are also supported: keeping staff updated on hours, policies, and other information.
Plivo customer Become helps small and medium-sized businesses obtain funding.
“Thanks to the Plivo platform, we are able to easily traffic calls and redirect them to an available account manager in the case of a new customer or to an associated account manager if they’re an existing customer,” says CEO Eden Amirav.
“It makes the whole communication process much smoother and more efficient.”
Crucially, Plivo’s platform supports multichannel two-factor authentication and one-time password functionality for financial transactions, including those delivered via mobile apps.
