When you look at the cutting-edge solutions on offer from Crestron, it’s hard to believe they’ve been in business for nearly 50 years. Certainly the period since 1971 is a geological era in tech terms — but it’s only by continual evolution that a brand remains relevant and important to customers in such a fast changing world.
Such as the appointment of Joseph Sarrasin, Director of Strategy for Unified Communications, 6 years ago, to head up the new UC department. Since then, he’s taken the new line from experimental status to a significant tier of business income — thanks to key strategic partnerships, brought together under the platform-agnostic family of devices, Crestron Flex.
Sarrasin explained, “Crestron offers workplace technology solutions that pair nicely with your overall collaboration and desktop and mobile solution - unifying Microsoft, Zoom and your building management ecosystem…"
"We can tie everything together so it's easily manageable and scalable, and still provide you with that great experience with your partners”
Unified solutions
That’s going to become even more important as we enter 2020, and more and more users shift to cloud-based solutions. Indeed, Sarrasin predicts that this will be a pivotal year for that transition:
“Right now most customers are dipping their toes in with cloud pilots. By the end of 2020 it’ll be the opposite — people will be talking about how they’re working on phasing out what they have left of their on-premises solutions… One thing we’ve seen that’s very interesting is that industries who were typically very averse to using cloud services have come 180 degrees — so the finance sector is now very pro-cloud, even the United States Department of Defense.”
Outsourcing risk to specialists increasingly makes sense, as Sarrasin elaborates: “The best bank in the world has a security team trying to protect a large number of endpoints across many services, but if you deal with a company like Microsoft or Amazon they have much larger, focused teams…” Which in an era of global-scale threats, require vulnerabilities to be patched in real time as needed.
