Daisy has demerged Digital Wholesale Solutions (DWS) after confirming a “significant” minority investment from Inflexion.
DWS boss, Terry O’Brien, will remain in his position as CEO, while Daisy Founder, Matt Riley, will stay on as chairman.
Riley said: “In a fast-moving, dynamic, highly competitive market, with customers demanding more from their partners, we made a strategic decision to separate our direct and indirect businesses to provide better focus and agility.
“The change has reignited the growth in all our businesses and today’s announcement is the next step on that journey.
“I’m delighted to welcome Inflexion onboard, who from first introduction recognised not only the quality of the DWS business but also its huge potential to grow in really exciting market conditions”
DWS is a channel-only business and carries suppliers including O2, BT, Microsoft and Virgin Media Business.
The deal has valued the firm at £1bn, as was speculated when rumours circulated earlier this week.
DWS will be demerged from Daisy as part of the transaction but the majority of Daisy shareholders are set to reinvest directly.
O’Brien said: “The announcement today is brilliant news for DWS, brilliant news for our vendors and most importantly brilliant news for our partners.
