Leading provider of communication, cloud and IT solutions for businesses across the UK, Daisy Group, recently announced a new identity for their organisation. The company has chosen to merge all of its channel-serving divisions into a new, comprehensive brand named Digital Wholesale Solutions. This new company comprises of the Daisy Wholesale company, Daisy Distribution for Network Branded Mobile, and Daisy Worldwide.
The combined channels underneath the previous Daisy name are combining their respective portfolios, teams, and platforms into a new and improved business, intended to make life easier for channel partners. Digital Wholesale Solutions plans to market itself as the one-stop solution for the channel to access everything they need for digital infrastructure evolution.
Offering Broader Solutions to Partners
To leave one-size-fits-all strategies behind, the new Digital Wholesale Solutions brand is free to work independently from the Daisy Group's other companies. This will allow the company to focus more on offering the right solutions to their partners. However, Digital Wholesale Solutions will still benefit from being a part of the wider Daisy Group. This means that it will still have access to a reliable and advanced business broadband, mobile, ethernet, and voice portfolio.
A team lead by the experienced Nathan Marke and Terry O'Brien will be responsible for driving the growth of the new Digital Wholesale Solutions brand.
Commenting on the new merger, CEO, Terry O'Brien, noted that the channel represents an incredible opportunity for companies in the communication sector today. Daisy partners have seen exceptional growth in recent years as UK organisations continue to invest in new IT, cloud and communication strategies. The channel partners in the environment are the best people to help these companies evolve.
Nathan Marke (left) and Terry O'Brien[/caption]
