In this second video with Crestron at Espai Barça, Antonio Ortega, Regional Sales Director at Crestron Electronics, explores how the project is transforming one of the world’s most iconic venues into a year-round destination for corporate events, private hospitality, and community use.
Ortega explains how the same AV and control infrastructure that powers a matchday experience can be reset and repurposed for a board meeting, a private event, or a community gathering the following morning, and what that means for the commercial future of large venue operators worldwide.
