Cloud communications pioneers BlueJeans recently announced their plans to offer a brand-new way for companies to purchase meeting rooms. As the first platform capable of connecting mobile devices, desktops, and room systems in a single video meeting, BlueJeans already have a strong reputation for innovation. The company's new "Rooms-as-a-Service" solution, complete with Dolby Voice will take the portfolio to the next level.
This service-based subscription model gives companies a quick and simple way to adopt Dolby's award-winning voice hardware and BlueJeans' enterprise-grade conferencing solutions. Companies will be able to purchase their Dolby Voice Room hardware, support, and BlueJeans Rooms license all in the same as-a-service package.
Disrupting the Traditional Purchasing Model
The new Room-as-a-Service solution will disrupt the traditional purchasing strategy typical in the meeting environment. It provides IT decision makers with the benefits of a simplified approval strategy, predictable pricing, and scalability - all with the same vendor. Either sold through channel resellers or directly, BlueJeans Rooms-as-a-Service solution combines Dolby's expertise with the intelligent video from BlueJeans. Partners certified with BlueJeans Rooms will be linked into the BlueJeans Rooms list, and work with them in deploying the new solution for customers.
According to the founder and managing partner at Recon Research, Ira M. Weinstein, his team recently completed a series of interviews with technology managers about the concept of rooms as a service. They learned that all of the 24 decision makers they spoke to were interested in this kind of model. Even larger companies with large deployments liked the idea of a turnkey meetings room offering.
Dolby and BlueJeans are working together to eliminate the barriers to adopting enterprise meeting experiences within their conference rooms. The as-a-service models are ideal for IT managers concerned with scale, adoption, and consistent management. According to Chief Product Officer for BlueJeans, Guillaume Vives, the company listened to their audience, understood their needs for a unified solution, and created a simplified way to implement new meeting experiences.
Andrew Border[/caption]
