In our now increasingly techy world, we can sometimes make the assumption that every industry is as on-board with technology as we are. But for some industries, the decision to introduce more technology into their business can be harder.
In hospitality businesses – such as cafés, restaurants, pubs and bars – the decision on whether to offer their customers fast and free WiFi could have a positive or negative impact on their business. To tell you why, here are some insights from Nisbets catering supplies:
The arguments against introducing WiFi…
- People are looking for a break from technology. People often want to take a bit of technology-free time out of their day – particularly if they’re enjoying a meal with friends, or are out after work. If venues offer this as an option to their visitor, they may well appeal to this particular demographic, looking for tech-free space
- Smartphones can make a group less social. A group of people sitting in a restaurant or café, each using their smartphone, does not help to create a sociable atmosphere. If an owner is trying to create a vibrant, sociable atmosphere, providing guests with free WiFi may well hinder this
- Smartphone and internet activity could cause disruption. Free WiFi will encourage customers to use their devices in a venue, when it could be not appropriate or suitable to the venue. In peaceful and quiet cafes, or high-end restaurants, for example, the loud use of smartphones may be damaging or inappropriate to the atmosphere
Sharon Evans, owner of the award-winning The Lime Tree café, argues AGAINST WiFi:
