Every year, GITEX Technology Weeks brings together innovations from around the world, to introduce us to what's coming next in the world of communications. This year, for the very first time, UC Today will be on the ground at GITEX, with our very own Rob Scott reporting back on all the top stories to emerge during the event.
One of the most interesting things we're looking forward to is seeing what Avaya has to offer for 2017. As a long-standing veteran of GITEX, Avaya has been attending the event ever since 2005, showcasing new and improved products and services to a crowd of dedicated partners and customers. This year, we're sure that the level of dedication Avaya puts into their GITEX strategy will be just as impressive as ever.
What Can We Expect from Avaya
During GITEX Technology week, Avaya will be introducing how they plan to work hand-in-hand with organisations to design customised approaches to the consumer experience. We'll be seeing some real-world use cases presented by customers throughout Avaya's International network, and getting a behind-the-scenes look, into how the digital platforms and discovery processes Avaya uses today are driving brand success.
Avaya will also be demonstrating how their unique portfolio can give modern companies the power they need to integrate some of the most disruptive technology in the communications space, such as the Internet of Things, Artificial Intelligence, and Blockchain data. Each of these digital transformation techniques will be linked back to specific virtual industries, including healthcare, finance, banking, public safety, and hospitality.
The Theme for Avaya in 2017
While we can only speculate on what we might see from other contributors to GITEX this year, it seems that Avaya, in particular, or concentrating on the increasingly important theme of customer experience (CX). That makes a lot of sense in a time when Gartner tells us 89% of businesses are competing entirely on experience metrics.




