Have you ever wished for a way that you could send messages to multiple customers at once?
Perhaps you want to let everyone in a Facebook group know that you're about to launch an upcoming sale, or maybe you want to inform recent customers of a change in your terms and conditions. Thanks to a recent development by Facebook Messenger, businesses may soon be able to send out mass messages in an instant.
In the past, Facebook has been wary of adding new methods for monetisation into messenger. After all, they didn't want to alienate the huge percentage of their audience that would rather avoid traditional marketing materials. However, in recent years the social company have been forced to embrace new ways of generating revenue, which prompted the development of everything from social media chatbots, to sponsored smart messages.
Introducing Facebook "Broadcast"
Though "Broadcast" isn't available on a public scale yet, the organisation confirmed that it has been conducting an internal test of the new service, which was initially spotted on Twitter. The idea behind Broadcast is that it will allow brands to squeeze even more potential out of the 1.3-billion wide user-base by using self-service mass messaging to connect with entire customer segments at once.
Up to now, the details on exactly what we can expect from Broadcast remain somewhat limited, but it seems that companies should be able to use the features to design a welcoming message for new customers, along with promotional messages, and call-to-action prompts.
When used correctly, the Facebook Broadcast feature could work alongside other business solutions offered by the social brand to generate better conversions. You can even set your Broadcast up so that your customers can tap to talk to a bot instantly if they have any questions.
