FluidOne’s new CEO, Russell Horton, has announced his strategy for the company for the next 5 years; central to the plan is an ambitious new proposition to the channel.
“My review of the business in the period since my appointment led me to some clear conclusions, not least of which is that FluidOne is under-represented in the channel” said Horton.
“FluidOne has developed a platform for connectivity services that is, frankly, the broadest and most capable I have ever seen. It’s software defined network integrates Cloud, IoT, broadband, ethernet and mobile communications services from every major asset owner in the UK. It then makes them all available to partners and customers with full software control via a single in-house developed portal called DASH. It’s just what the channel need.”
From a FluidOne channel perspective, Platform One helps partners deepen relationships with their own customers by presenting a huge range of connectivity options; provide more competitive quotes faster than their competitors; deliver those services quickly; have none of the connectivity integration challenges that they would normally expect; gain access to a wide range of unique FluidOne service features; avoid the multiple supplier commitments that separate mobile, broadband and fixed line agreements would entail; benefit from focussed pre-sales and major bid support and make great margins from very competitive pricing.
Russell continues “Our new vision is to be the best quality data connectivity provider to UK businesses, helping our customers and partners to securely connect any device, wherever they may be, to their mission critical applications and data.
I expect the business to out-perform the sector in the medium term and plan to triple annuity revenues in the next five years. My priority is to utilise the service automation technologies we have developed to increase our presence in the channel and here, we’ll achieve our growth targets through a combination of organic growth, strategic alliances and acquisition.
Our organic plans focus on building our partner channel and we have channel businesses in our sights that add clear value both to our own services and to the markets that they choose to serve. They are most likely to be Integrators, Managed Service and Unified Communications providers. We expect to on-board at least five new partners that fit this profile per month for the foreseeable future.
I joined the business as it was completing development of its in-house software defined network programme and today I’m pleased to make an important announcement.
