Spring is traditionally a busy time of year for Newbury-based network services supplier Gamma. It’s when they roll out a national roadshow, held at locations throughout the UK, where they herald all their planned developments and new product announcements to their reseller channels.
It is also a time when the company holds its annual customer experience conference, the GX Summit, and this year Gamma had a lot to share with the 150 or so ‘C’ level execs attending.
The good news for their guests was that Gamma recognises events such as these are for their customers and not solely for the company so the agenda for the day was definitely not a standard corporate template.
The presentations were conversational more than anything, with questions from the floor and key facts supporting the narratives appearing on screens around the theatre style auditorium in London’s Royal Institution of Great Britain building.
However, if the key word of the day was ’Experience’, then the Gamma messaging throughout was most definitely focused on the digital applications to create great customer experiences Unified Communications.
Opening the show, Alex Ayers, Gamma’s Enterprise Sales Director, reminded those attending that their customers and users communicate today in ways that are shattering traditional topology concepts.
David Macfarlane, Gamma’s Managing Director for Direct (pictured above), posed the deeper question, ‘What is happening to voice?’ by illustrating the decline of TDM-based PBX systems and the corresponding rise of the Unified Communications as a Service.
This message was essentially an Enterprise call to action based on the anticipated death of TDM in 2025 when support for ISDN is ceased in the UK. The precise message being:
‘SIP got you ready for TDM switch off and Cloud Telephony today can propel you forward to UCaaS and the full stack integrated UC experiences of tomorrow’
There can be no doubt that this is where Gamma is heading as a company and for those that have followed the firm for some time it is clear to see how the ‘lines and minutes’ firm of yesteryear has progressed from its’ decision made five or six years ago to diversify in to ‘data products’ and more recently its move in to mobile, UC and collaborative working.
This leaves Gamma almost uniquely positioned as a national voice and data infrastructure supplier having the ability to deliver a range of UC applications to both fixed and mobile end points to both the SMB and Enterprise sectors.
