powering productive workplaces
Front page
NewsUC&C27 May 2021 · 2 min read

Giacom Pairs with Contrac in £500,000 Deal

Why it matters: Giacom’s £500,000 exclusive deal with Contrac puts Microsoft purchases through the channel, supporting SMEs with hybrid working IT. Published on

Giacom and Contrac 500000 deal

Giacom has signed an exclusive trading agreement worth around £500,000 with Brough-based managed service provider (MSP) Contrac.

The agreement ensures that any Microsoft purchases that Contrac makes will be made through Giacom, selling solely to the channel rather than direct to the end user. The agreement also sees Contrac become a strategic partner for Giacom in sourcing IT products. The deal will initially be worth an estimated half a million pounds annually.

The pair anticipate that the partnership will further improve customer service and enable end users to make the most of the value gained from their IT solutions in a hybrid working world.

“The timing of this partnership is key. With the pandemic having changed the way we work overnight, SMEs are going to need more responsive and fully integrated support from their IT providers and this agreement will help us deliver that,” stated European managing director of Contrac, Mark Harding (pictured above left).

“For a long time, it has been obvious to both Giacom and ourselves that the work we do, and the focus we have on customer service, is very much in sync. This partnership will strategically align our two companies to allow us to become bigger and better and to provide an even stronger end-to-end service to customers. We look forward to growing the partnership further over the coming months.”

Mike Wardell, CEO of Hessle-based Giacom (pictured above right), added: “When it comes to fast growing tech businesses, people typically tend to think of the Golden Gate Bridge and Silicon Valley – but actually with its fast-developing tech hub status East Yorkshire is starting to develop a reputation.

“There’s a significant and growing powerhouse of tech companies based in this region and we are proud to be one of them. It’s great to be able to join forces with Contrac, another local business, and together we’ll be strengthening the sector even further.”

 

 

rate this story
helps rank stories across uc today
The discussion0 takes · attributed & checked

Does this reflect your experience?

opening the room…
Read nextordered by techtelligence · every pick explained
same beat · UC&C

GoTo CX Complete: Is GoTo Building the SMB AI-Powered UC+CC Layer Before Rivals Catch Up?

13 Aug 2026
matches this topicThe Anatomy of a Perfect Migration With Gamma Edge Migrate: A Blueprint for the Channel17 Feb 2026matches this topicThe Backbone of Business: Why a Single, Resilient Network Matters26 Jan 2026