Communication is the key to success for any business, especially in the digital age of hybrid work. Whether connecting with customers, collaborating with colleagues, or managing remote teams, having a reliable and flexible communication system is essential.
RingCentral offers a unified platform that combines voice, video, messaging, and contact centre capabilities, all accessible from any device and location – as well as integrations with other platforms crucial in business workflows.
Here are three real-life examples of how RingCentral helped UK businesses transform their communications and achieve their goals.
PHMG - The Sound of Success
PHMG is a global leader in audio branding, founded in 1998, and provides bespoke on-hold and in-store music and messaging services to 40,000 clients worldwide. With offices in Manchester, London, Chicago, and Toronto, PHMG needed a communication system that could support its international expansion and a remote workforce of more than 650 employees.
Chris Berisford, Finance Director at PHMG, said he realised it was time for a change when he saw the firm’s clients move their own platforms to the cloud.
“We have clients in dozens of countries and staff worldwide,” he explained.
“Before RingCentral, telephony was an obstacle to our expansion. Now that we have a global cloud phone solution, we have a strategic advantage both today, being able to connect with clients anywhere easily, and for the future, because RingCentral makes it easy to spin up communications in any part of the world, we enter.”
RingCentral enabled PHMG to unify its communications across four continents with a single phone system that could handle 300,000 client calls per month. RingCentral also provided PHMG with advanced features, such as call recording, analytics, and IVR, to improve customer service and quality assurance.
“With RingCentral, our Customer Care managers now have an intuitive admin dashboard they can use to set up call flows and call queues exactly how they want—and easily make adjustments when needed to continually deliver a better experience for callers,” Berisford added.
Additionally, RingCentral helped PHMG empower its remote workers with video conferencing and team messaging tools, allowing them to stay connected and productive from anywhere.
Thanet District Council - A Sea Change in Communication
Thanet District Council is a local authority that serves over 140,000 residents in the coastal region of Kent. The council faced several challenges with its legacy communication system, such as high maintenance costs, poor call quality, and limited functionality. The council also needed to adapt to the changing needs of its 500 employees and customers, who increasingly demanded more flexibility and convenience.
“The old phone system created all sorts of problems,” Joe Brackenborough, Digital Transformation Manager at the council, said.




