Whether you’re hosting a hybrid conference, a webinar for stakeholders, or a (voluntary) group training session on Zoom Events, getting people to actually register for the session can be tough. A custom Zoom landing page could help.
Your event landing page, acting as the central hub where attendees can find all the information they need about your session, register, discover speakers, and view the agenda, can make or break the success of your event. In the past, however, creating landing pages for Zoom Events wasn’t easy.
Many companies had to rely on using third-party websites and page builders just to drive stakeholders to Zoom sessions. Fortunately, Zoom introduced a new solution in August 2024, alongside a host of new AI companion capabilities, that allows users to build landing pages within Zoom.
Here, I’ll share everything you need to know about Zoom Events page builder.
What is Zoom’s Custom Landing Page Builder?
The Zoom Events page builder is a convenient drag-and-drop editor within Zoom Events, that allows anyone to create branded, engaging landing pages with custom content blocks and widgets. It also includes access to AI Companion, so you can generate images and texts based on prompts.
The toolkit features built-in preview and version history functionality, and is available at no additional costs for anyone with a Zoom Sessions or Zoom Events license.
The Zoom custom landing page builder builds on all of the existing features already offered by Zoom Events, such as hybrid event setup and management, Zoom’s mobile companion app, the Zoom production studio, and event hubs.
According to Zoom, this new tool will remove the obstacles to creating end-to-end branded event experiences, allowing anyone on a team to experiment with a robust range of design elements, AI capabilities, and intuitive resources.
How to Create a Custom Zoom Landing Page
The new Zoom Events page builder is available to all users with a Zoom Events, or Zoom Sessions plan. You can find out more about Zoom’s pricing here. Once you have the proper license, you can start working on your custom Zoom landing page by loading Zoom Events.
Click Registration & Join, followed by Landing page. You’ll be instantly directed to the page builder, where you’ll see a live preview of your landing page on the right-hand side and all of the tools you can access on the left.
There’s also a header menu on this page, where you can preview what your page will look like on a desktop or mobile, reset the page, save your page, or access handy “redo” and “undo” options.
Customizing your Zoom Event Landing Page
The custom Zoom landing page builder is very intuitive. I love how it dynamically upgrades your preview in real time so you can see exactly what you’re doing as you work. You’ll mainly work with sections, components, page settings, and styling elements.
Custom Zoom Landing Page Sections and Components
To change a Section of your landing page, click on the section you want to edit in your canvas, and an orange outline will appear. In the right hand menu, you can edit:
- Section background images
- Background colors
- Padding (or space) around the section
- Radios (rounded corners)
- Whether the section will appear on mobile devices
You’ll also be able to save sections as a reusable blog – for instance, if you want to use the same “CTA” section throughout your page. Just hover your cursor over the section and click Save, and the Blocks tab will appear in the left navigation menu.
The “components” in the landing page builder allow you to drag and drop elements of your page to different locations and duplicate or delete certain blocks.
Landing Page Settings
When you click the Page tab in the left-hand menu in Zoom’s builder, you can adjust a range of settings, such as:
- The Page URL (which you can customize)
- The favicon (you can also create a favicon with Zoom AI Companion)
- Browser tab name
- Page background images or videos (maximum length of 60 seconds for videos)
- Background colors
- Content canvas width
- Font style
- Alignment
The Style Tab
The Style tab is where I spent the most time when experimenting with Zoom’s page builder. There are two sections available here: Global Styling and Component Options.
The Global Styling elements in your landing page will be inherited by default from your Event Branding tab on Zoom Events, but you can customize styles for each landing page. Here’s what you’ll be able to experiment with:
- Page elements: The header and footer backgrounds and colors, as well as body text, and dividers between sections of your page.
- Text: The primary and secondary colors of your text, as well as colors for paragraphs, hyperlinks, and hyperlink hovers.
- Buttons: The primary button color, text, and hover elements, and the secondary button color, text, hover, and border elements.
- Tags: Tag color and tag text colors.
Component Options
The Component Options will appear when you click on a certain component within your custom Zoom landing page. You can customize:
- Text: The text background color and padding (space around the text)
- Images: The image itself, as well as links for the image, alt text, container color, alignment, radius, padding, and scale.
- Spacers: Spacer colors and heights.
- Buttons: Button colors, hover colors, text color, font style, text, font size, border color, border width, and included links. You can also choose from various shapes, sizes, widths, alignment, and padding options for each button.
- Dividers: The color, style, weight, and padding around dividers.
- Videos: The videos you want to use (maximum limit of 5 minutes, and only YouTube and Vimeo videos are supported), as well as alignment, radius, padding and scale.
- Event details: Button colors, texts, hover elements, and borders for your event details, as well as padding and link options.
- Speakers: You can adjust the alignment and padding around images and text used to highlight speakers at your event.
- Masthead: The masthead image automatically uses an image from your event to advertise the session. You can adjust alignment, radius, padding and scale.
- Timer: If you want to add a timer to your event, you can choose for it to countdown to a custom time, or the session type. You can also adjust font styles, colors, radius, and scale.
Adding Custom Content to your Landing Page
Alongside the elements above, you’ll also get an Add tab on the Zoom page builder, allowing you to implement all of your custom content. There are various “components” to choose from here, such as text boxes, images, spacers, buttons, dividers, and videos.
You can also choose from specific components for Event Details, Speakers, Mastheads, and Timers, that will automatically pull information from your Event setup page.
