The communications environment is growing increasingly competitive, with new entrants making their way into the battlefield consistently. Today, if you want to get ahead of the curve, you need something extraordinary to offer.
G3 Comms is a communications provider that helps organisations around the globe to improve and enhance their unified communications strategy and align them with critical business needs. Through unrivalled technical experience and seamless integrations, G3 Comms ensures that companies of all sizes can access world-class technology, combined with in-house software applications.
G3 Comms works alongside a global ecosystem of leading vendors to provide opportunities that allow businesses to increase their efficiencies and accelerate Return on Investment. I caught up with CEO, James Arnold-Roberts, to find out more about G3 Comms, and where the brand is heading.
Tell us About You and G3 Comms
James Arnold-Roberts has been involved with the G3 brand for several years now. He started his career in telecommunications and technology with Mitech in 2003 and began working with the G3 Comms Telecommunication business in 2011, branching off to Direct the "Network Services" segment of the company. For over 7 years, Network Services ran separately from the main telecommunications business, where G3 Comms built up a strong base of customers.
"We became one of the first companies in the UK to deliver SIP into an Avaya ACM, and eventually we decided that it didn't make sense to have two separate entities anymore. We eventually merged the organisations, and G3 Comms was formed, I took on the role of CEO as a sort of natural progression, a little while after launching Genius Networks in 2013."
Since then, G3 Comms has been growing as a powerful and compelling name in the sector for communication networks.
What's your Plan for Future Growth?
Growth has remained relatively strong for G3 Comms over the years. James told me that they've always been confident in the ability of the business to generate good turnover. However, the team knew that if they wanted to take their roadmap to the next level, then they needed to get out there and start growing with a Merger and Acquisition strategy.
"To reach our goals of doubling in size within the next 3 to 5 years, we know that we need a good M&A strategy. Already, we're in conversations with a few target companies to take this next step as quickly as possible"
When it comes to the kinds of companies that G3 Comms wants to work with, James says that the brand is focusing on all the key areas and lines of business that they're involved with, including the Avaya and Microsoft support wrap space, the contact centre, network services, and more.
"It's a case of buying businesses that sit within our model. For customers, we look at companies with about 500 to 5000 customers. I think there's a number of good opportunities out there right now - particularly in the hosted contact centre space - which is evolving at a rapid pace."
