When I launched UC Today back in 2017, the UC, Collaboration and CX industries were already beginning to merge at a rapid rate. Unified Communications was starting to make sense to companies across the globe, and vendors were innovating at record speed.
Enter now https://ucsummit.com
Today's UC buyers are often digital experts from IT departments or line of business leaders. The buyer market is younger than it used to be and buying processes have changed as a result. Technology buyers seem to be continually evolving to suit their digitally transforming businesses. Even smaller organisations are putting the cloud and SaaS first to remain disruptive and innovative.
In an environment like this, a new set of communication tools and platforms is crucial. Customers, teams, and users need hyper-productive interactions on any device, in any location, and across multiple channels. The comms world is changing.
Watch the Intro (5 mins)
The UC Buyer Journey is Changing
Over the last year, I've travelled to locations all around the globe to listen to the most influential speakers in the industry. I've had a chance to explore the latest vendor solutions on show, and network from thought leaders from every sector. However, I was always left to wonder - who wasn't able to attend these events?
Buying business communications tools isn't easy. It requires today's companies to research their vendor, their technology, and their options. Often, purchases are made by a group, rather than a single individual. Watching demonstrations, asking questions, and comparing solutions is crucial - but all of those things are difficult to do at a live event.
That's why I've decided to create something new - a better way to find the tech you need.
UC Summit 2020 is a virtual expo and conference intended to give tech leaders a single environment where they can learn, explore, and engage with the evolving UC industry.
Step Into the Virtual World
For some time now, various industries have been experimenting with the potential of things like virtual and augmented reality to help deliver more immersive experiences. In the years ahead, the virtual events market is set to grow at a CAGR rate of 21.97% up to 2021, with even more growth to come.
While physical trade shows are often time-consuming and complicated for corporations to deal with, virtual events give vendors a chance to deliver intimate on-demand experiences for every attendee. There's no background noise to contend with, there’s no long commutes and you won’t be fighting for attention. Instead, visitors have a chance to choose which tools they're most interested in and explore those offerings in depth, and in their own time.
Join Us at UC Summit 2020
With a lower carbon footprint, a greater opportunity to explore, and no need for expensive travel, the UC Summit 2020 is one of the most accessible UC events of the year. There isn't even a dress code to worry about!
