How do you manage your UC strategy? Today, Virsae’s VSM has thoroughly established itself as a global market leader when it comes to service management. This unique platform helps to give companies complete control over their unified communication strategy, to ensure that services can be offered to clients efficiently, and cost-effectively.
To find out more about how VSM can work for different companies in the industry, I caught up with one of the product's biggest advocates, IP Netix. The Sales and Marketing Director for the brand, Martin Dolce, was happy to share his thoughts on how VSM has helped to improve the performance of the business in the UK marketplace.
Tell Us About IP Netix?
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Sales and Marketing Director for IP Netix, Martin Dolce[/caption]
IP Netix was founded around 10 years ago, as a privately-owned engineering company in the UK, responsible for offering professional services and supports to people using products in the Avaya portfolio. Dolce told me: "As a brand working exclusively with Avaya, we need to deliver a high level of expertise on all of our products and ensure customers can get the most out of our contact centre solutions. From the very beginning, we've been devoted to working alongside Avaya to become the most valued service specialists for partners in the UK market".
Currently, IP Netix employs around 22 experienced engineers in their network, and they have about 500 customers, with 300,000 ports across the globe. During the last 18 months, the company has been developing the efficiency of their 24/7 support strategy, with the help of VSM.
"The system has played a crucial role in helping our brand to go that one step further for our customers. It really supports our ambition to start engaging with customers more clearly and resolving their issues as quickly as possible."
How Does IP Netix Differentiate Itself?
In today's highly saturated marketplace, it's becoming increasingly difficult for companies of all shapes and sizes to set themselves apart from other competitors in the industry. Martin told me that he decided to move to IP Netix after years working for large corporations like IBM, BT, and Vodafone. "I believed that joining a smaller company could help me to really focus on my vision of giving customers 100% satisfaction from their supplier."
With VSM, Dolce is moving ever-closer to his goal. He told me that the most crucial differentiation factor for any business today, revolves around customer service and experience. Solutions need to be fast, efficient, and transparent to the customer.




