How do you compete with a company that’s everywhere?
Google might not be the leading collaboration and communication company on the market right now, but it’s doing its best to capture more attention. Since the IT giant also has a massive hold over the search market and the smartphone market, some experts believe that Google’s monopoly is starting to cause a problem.
An Android user recently reported that Google had added a new trick to its repertoire in trying to bring new customers to its collaboration product. When a user, engaged in an Android conversation, mentioned “Zoom” Google added a “Start Video Call” link for Google Duo into the message. The user that reported the issue noted that he did have the Zoom app installed on his phone at the time.
Is Google’s Behaviour Unethical?
Google trying to push users on Android to stick with Google collaboration products instead of Zoom raises a few questions about the amount of impact Google has on the market. The official Messages Android app is installed on billions of Android phones around the world, meaning that it’s challenging for users to avoid these messages.
Since Google has been developing solutions for virtually every industry over the last few years, it’s hard to find a marketplace that isn’t impacted by Google. Everything from your search engine to your Play Store is owned by Google, after all.
You could argue that Google’s message on Android devices isn’t malicious, but just a side-effect of having machine learning components baked into the Android tech.
