Lake Ridge Bank is leveraging 8x8's XCaaS platform to improve customer engagement and employee experience.
The Wisconsin bank will deploy 8x8's integrated cloud contact centre and unified communications platform across its 21 branches to modernise its communications infrastructure, both customer-facing and internally.
Lake Ridge Bank required an integrated contact centre and UC solution across mobile, desktop, and web that was scalable and intuitive to manage and use. The platform needed to empower employees to provide valuable customer services, especially for elaborate customer inquiries needing input from specialised banking advisors.
"We understand how important it is for financial services organisations to provide their customers with resources and services they need while also providing an excellent customer experience," Hunter Middleton, Chief Product Officer at 8x8, said.
We are proud to provide Lake Ridge Bank with the cloud contact center and unified communications solution they need to ensure that not only are their employees taken care of, but they are also able to provide their customers with the service that customer obsessed organizations, like Lake Ridge Bank, are known for."
As well as providing better customer service, 8x8's XCaaS aimed to improve operational efficiency. The solution allows Lake Ridge Bank's employees quick access to the resources they need, enhancing collaboration across the business. As an integrated platform, 8x8's XCaaS system has also allowed Lake Ridge Bank to minimise costs by eliminating the requirement for multiple disparate products.
"With 8x8, we have a reliable, easy-to-manage platform that allows our managers and employees to focus on their customers rather than technical errors or hardware malfunctions," Wade Carlson, Information Security and User Experience at Lake Ridge Bank, added. "It provides us with the same peace of mind and trust we work so hard to give our customers."
8x8's Summer of Upgrades
8x8 has launched significant updates to several of its solutions in recent months.
In July, the company released multiple UCaaS and CCaaS upgrades to its XCaaS platform designed to enhance the customer experience.
