Lightware has bolstered its Enterprise leadership team with several key appointments to enhance its global operations.
Craig McQueen, formerly the Sales Director at Lightware UK, has been appointed as the Director of Enterprise Sales for the EMEA region at Lightware Headquarters. McQueen will work alongside Michael "Moose" Adams, who has been the Director of Enterprise Sales for the US region since April 2023. In addition, Péter Vida has assumed the role of Enterprise Sales Manager, further strengthening the enterprise sales leadership team.
Lightware says the new Enterprise team will play a critical role in expanding its international presence and ensuring its continued delivery of cutting-edge solutions to its Enterprise clients worldwide.
Siegfried Hermann, President of EMEA at Lightware, said:
These changes underscore our commitment to enhancing our Enterprise capabilities globally, enabling us to deliver exceptional value and service to our clients."
More Details On The New Enterprise Team
In his new role, McQueen will nurture relationships with Enterprise clients within the EMEA region. Lightware outlined his responsibilities as including growing Lightware's business through direct engagement with end users, promoting the Enterprise Partner Program, and providing support to local sales teams on large projects involving Enterprise customers. Lightware added that McQueen will also oversee the successful execution of extensive projects across various regions.
Lightware continued by saying McQueen will maintain his involvement with key end users and Enterprise relationships managed from the UK. He will participate in situations where UK dealers engage with major Enterprise clients or significant local projects. Furthermore, McQueen will dedicate efforts to cultivating new relationships with Enterprise end-users to position Lightware as a global standard in the industry.
"I am excited to lead Lightware's Enterprise Sales efforts across EMEA during this period of significant growth and innovation," McQueen added.
