With MAXHUB and UK distributor Dynamic Tech attending London Tech Week as partners for the first time, it's the perfect opportunity to discuss their collaboration, strategic vision, and product news.
I grabbed MAXHUB's Head of Europe, Kevin Wang and Dynamic Tech's Managing Director, Yu Ning, for a chat to hear about the significance of attending the event together, their take on collaboration solutions, and the latest company updates.
Wang testifies that the joint participation in LTW is particularly exciting for MAXHUB, as it officially marks its expansion from pure Pro-AV to comprehensive IT technology scenarios.
"Our business has been continuously expanding, especially since the onset of our partnership with Microsoft in early 2023, he shares.
"This is a great opportunity to showcase MAXHUB's comprehensive solutions, from professional displays to intelligent collaboration."
For Dynamic Tech, this is the very first time attending LTW, also marking an important business milestone – the group's expansion from the security industry (Dynamic CCTV) to the Pro-AV and IT sector.
"Attending LTW is a significant moment for us, demonstrating that we're also a technology solution company that brings the best vendors from around the world into the UK," Ning says.
Entering the Meeting Solution Industry: A Natural Strategic Move
First, let's discuss the philosophy behind MAXHUB's emphasis on the meeting solutions space, which was heavily impacted by the pandemic.
"As we know, the pandemic had significantly shifted people's work habits, with workspaces becoming more diverse and hybrid work becoming prominent," Wang notes.
"Most companies pay increased attention to strengthening collaboration and improving communication, and we decided to expand our product portfolio accordingly."
This effectively means that MAXHUB's product offerings have expanded from professional displays to intelligent collaboration solutions, currently including six different product lines. At this stage, the company chose to focus on three of them as part of their penetration strategy to the EU and UK markets.
"Our initial focus products are the V6 ViewPro Series Interactive Flat Panel, the CMA Series Commercial Display, and our XT10-VB Kit for Microsoft Teams Rooms," Kevin Wang shares.
In fact, MAXHUB is using their presence at London Tech Week to launch their latest generation of IFPD and their new MS Teams Rooms kit, the XCore Kit Pro.
"Our goal is to provide customers and end users with solutions that truly meet the diversity and complexity of modern communication needs."
