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Tom Gutteridge, product marketing manager at Maintel[/caption]
As a market-leading service management platform, Virsae’s VSM has already begun to generate interest around the globe. In fact, it's had a significant impact on the UK market, where UC service provider organisations are using it to simplify their management strategies.
Intended to deliver more predictable managed services to companies in the unified communication industry, VSM delivers business oriented service management data through a single-pane-of-glass. In an attempt to learn more about the possibilities that the technology could bring to the market, I spoke to Tom Gutteridge, the product marketing manager at Maintel, one of the companies advocating for VSM.
My conversation with Tom Gutteridge provided a unique insight into why more businesses are looking for UC management strategies, and what makes Virsae VSM such a popular choice.
What Attracted You to Virsae VSM?
As business communications provider that offers top-of-the-line technology and fully-managed services, Maintel serves thousands of clients in across the UK and Europe. According to Gutteridge, Maintel was first introduced to Virsae after they completed their acquisition of Azzurri Communications in 2016. Since then, they've been using the VSM platform to help improve customer experience and business performance.
"I think one of the things that first drew us to VSM was the fact that it was designed using the ITIL framework. That's pretty unique when it comes to a monitoring and management tool in the communications space, and it really caught our attention."
Although many people once considered IT and Communications to be entirely separate industries, the evolving nature of the market, along with the onset of digital transformation (DX) has pushed both sectors together. "Finding a solution that had been specifically structured and delivered around the ITIL framework we were already using was incredibly reassuring for us."
Additionally, Gutteridge noted that in terms of operational efficiency, Maintel felt that VSM was a great platform from the very start.
"The fact that it can mine a huge amount of data from the Avaya platforms was hugely advantageous to us, particularly since we are an Avaya Diamond partner and manage some of the most complex estates."
How Do You Think VSM Benefits Your Business?
As a powerful new platform for the company, VSM has been able to unlock several doors for Maintel. Gutteridge told me that thanks to its unique structure, the platform can effectively and efficiently mine date in near real-time. "It also delivers analytics that extends back anytime between three and thirteen months. Combining that with real-time reporting means that we have a fantastic tool that provides actionable insight for our technicians and analysts."
