Maximizer Software, a leading provider of Customer Relationship Management (CRM) solutions for small to medium businesses (SMEs) has launched its Road Trip to Destination Business Growth challenge.
The challenge has been designed to help businesses navigate the new customer journey and improve their customer engagement, satisfaction and experience. Participants will receive an email focused on a new topic every day for 15 days, with actionable tips, tricks and tools aimed to provide best practice advice. Material will include easy-to-digest infographics, customisable PDFs, step-by-step guides, eBooks and more.
Some of the key themes to be covered include:
- Introducing the new customer journey
- How to map out your businesses’ own customer journey
- The art of customer segmentation
- Identifying your most profitable customers
- How to engage prospects and foster loyalty
- Using technology to be business ready
- Improving productivity
- How to get buy-in from your team
Mike Richardson, Managing Director EMEA, Maximizer, comments:
“As a software business that has been operating for over 30 years we have had to recognise the need to adapt to new buyer behaviours in order to stay ahead and continue to grow as a business. The process wasn’t easy but we thought other enterprises could benefit from the key information and tools we have developed, to help grow their own businesses."
"Our 15 day road trip to destination business growth is designed to be a route to success which anyone can participate in. The innovative materials which will be available throughout this campaign will offer actionable insights which participants can then immediately apply to their organisation”.
Maximizer specialises in fuelling the growth of businesses by providing its customers with a competitive advantage while simultaneously helping to strategically grow their business through its highly customisable solutions. These work to optimise sales productivity, boost marketing activities and improve customer service.
