Let's face it, mobile communication is the most convenient, and popular way for anyone to connect these days. By 2019, estimates predict that 5.07 billion people will be active on a mobile device, and it's not hard to imagine when you consider just how much of your life you spend glued to your .
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According to research by Metaswitch, around 60% of employees use their smartphone as their primary mode of communication[/caption]
While we already knew how much consumers loved their gadgets, what's becoming more obvious lately, is how useful these devices can be in the business environment too. According to research by Metaswitch, around 60% of employees use their smartphone as their primary mode of communication, and mobility in the enterprise is expected to see a growth of 40% by 2020. The problem is, today's experts simply don't have the resources they need to take advantage of the mobile revolution.
Many mobile and independent workers are struggling to maintain a balance between their personal, and business personas on the modern smartphone. Over-the-Top (OTT) VoIP services are overwhelmingly cumbersome, and the dream of work-life balance that so many of today's professionals crave is becoming increasingly out of reach.
The Changing Workforce & Technology in the Mobile World
The rise of millennials in the marketplace, and an ever-increasing presence of digital nomads in the professional environment has changed the way we look at the workplace. New and improved opportunities are now appearing for employment beyond the traditional office space. In fact, 53 million Americans are using freelance or self-employment careers as a source of income. By 2020, around 50% of professionals will be working remotely at least part of the time.
In this era of constant movement and exploration, the desk and desk phone are no longer the weapons of choice for many ambitious experts. In fact, the research conducted by Metaswitch into mobile usage found that:
- 62% of businesses prefer mobile providers to traditional communication suppliers
- 97% of businesses use their mobile for voice communication with customers
- 81% of employees work away from the office at least once per week
- 60% of workers use mobile regardless of whether they're in or out of the office
The modern worker needs something new to help them leverage the full potential of their mobile device. That's why Metaswitch, a leading provider of cloud-native communications software, has just announced the arrival of their ground-breaking product family "MaX". The MaX portfolio for communication and collaboration allows mobile network operators to deliver a multi-personal, group collaboration, and customer service solution to small businesses and consumer alike.
By blending advanced network intelligence with smartphone capabilities, and carrier-grade voice, MaX gives MNOs a whole new world of revenue to tap into. There's even a business-feed application available that allows virtual network and mobile network operators to deliver more contextual communications to their consumers.
True Business Mobility: Introducing MaX
The modern remote worker needs a way to balance their personal, and professional lives on the same mobile device. While some do this by maintaining dual SIMs, or two different smartphones, this can be a complicated solution, as it's hard to completely separate your business life, from your personal one. On top of that, as the gig economy becomes more popular, two separate numbers may not be enough for long, as countless freelancers tap into different sources of on-demand revenue.
As a cloud-native, carrier-grade communications product for the mobile era, MaX by Metaswitch combines all the benefits of the smartphone, with the advantages of organised, efficient, and focused desk phone services. The product is designed to make it easier for professionals to access group collaboration and communication features, while still enjoying the simplistic management and control they need for a smartphone application.
The system is already in Beta trials with major mobile operators, and it comes with a streamlined suite of capabilities that empower a brand-new experience for the mobile revolution, including:
CMO at Metaswitch, Ian Maclean[/caption]
