MessageBird, the Amsterdam-based cloud communications platform company, has announced Programmable Conversations, the API for unifying customer interactions across multiple channels into a single conversation thread. By consolidating a customer’s entire communication history, enterprises can create rich customer profiles and deliver the ultimate personalised customer experience (CX). Starting today, enterprises can take advantage of Programmable Conversations to integrate:
- Facebook Messenger
- Line
- Telegram
- SMS
- Voice interactions
into their communications workflows.
In recent years, an explosion of messaging and communications channels has radically increased options and reduced the cost of communicating with family and friends anywhere in the world. But, for businesses trying to communicate with their customers via these channels, the infrastructure for global business-to-customer communications is increasingly complex, expensive and inefficient. Added to this headache, is that implementing omni-channel communications comes with heavy technical lifting. Each channel requires extra developer time and resources to manage not only initial implementation, but also continued maintenance and upkeep.
