Oak Engage is deploying NatWest Group with Adaptive Intelligence which launched recently as a means for companies to increase their digital employee experience. The Newcastle-based intranet tech firm, Oak Engage, believes Adaptive Intelligence will help businesses to engage with their employees more effectively. The solution uses algorithms that aid delivery management across every channel, simplifying crisis, tactical, and strategic messaging to hybrid teams. Alan Harris, Director of Internal Communications at NatWest, said: "Oak Engage has transformed the way we communicate, delivering a single news feed which aligns with our 'one bank' strategy.
"Consolidating our offering has created a clear channel for communications and a single source of truth. We're already seeing positive engagement from colleagues.
"Oak has also given our colleagues more control. They can now personalise their news experience, adapt based on their interactions, follow topics of interest and opt-out of communications that are less relevant - this is adding real value." Oak Engage says it is the first intranet software provider to offer this solution, enabling businesses to define their goals and maximise the reach of individual messaging. Smart delivery shows employees' content in a customised order and reduces noise. This provides a personalised news feed unique to employee preferences. According to Oak Engage, one challenge in the communications industry is measuring and proving its value. Product analytics provide insights on how audiences are reached and the success and reach of communications, which helps solve this problem. Mark Rooks, Chief Technology Officer at Oak Engage, said: "We want to empower businesses by giving them the best tools to enable them to communicate intelligently with their people wherever they are, 24/7. "We want to support businesses every step of the way, and we think that intranets should be working a whole lot harder for them. "The launch of Adaptive Intelligence is an important next step in our journey, signalling our continued growth. "The investment in technology and innovation will make our business more efficient and agile, resulting in a markedly better experience for our customers and their end users when using the Oak Engage platform. "We want to transform the digital experience for employees, providing curated feeds of content and eventually becoming the first self-organising intranet." Oak Engage describes itself as "the adaptive intranet that connects people through better communication and engagement". Some of Oak Engage's customers include ITV, Aldi, Five Guys, and Boohoo. NatWest Group claims to be the UK's leading business bank, with 19 million customers across the UK. Another major UK high street bank, Barclays, upgraded its unified communications this week, deploying Mircosoft Teams for its employees worldwide. According to Market Research Future, the unified communications market is expected to reach $365.2 billion by 2030.
