It may seem evident that the aim of using collaboration tools is to enable excellent communication and information management. Used correctly, the technology also facilitates vital decision-making. Yet, according to The Harvard Business Review, almost 40% of CIOs and IT professionals say their systems make it harder, not easier, for employees to work quickly.
When choosing communications and collaboration technology for business, a key factor is the user experience (UX) it delivers. This includes a well-designed user interface (UI) to enable easy and intuitive collaboration. The UI encompasses all the visual elements used to interact with conferencing platforms - from screens to pages and even buttons and icons.
A poor UI can create communication challenges across an organisation, and the outcome can be a negative UX. All too often this results in frustrated employees, and solutions being unused and abandoned. As a result, collaboration staggers and productivity declines.
The same Harvard report also showed that 38% of CIOs and IT professionals say technology doesn’t allow employees to work and exploit information at speed. A study by the University of North Carolina in The Harvard Business Review revealed that of 82 senior managers across various industries, 71% of them said meetings are unproductive and inefficient. Providers should focus on making these meetings easier by improving the UI of their offerings, and therefore improve UX too.
The Harvard Business Review report also stated that 39% of CIOs and IT professionals have said that technology makes it difficult or time-consuming for employees to access business data and applications without IT help. Even if the conferencing platform does have all the qualities and functionalities that users need, time and effort can be wasted trying to find features such as recording and chat.
The challenge for unified communication and collaboration providers is to understand when, where and why people use conferencing tools at work, and more importantly, which features are must-haves or non-negotiables.
Improving productivity through UI
According to our own research, carried out in conjunction with The GSMA’s Mobile World Live, 44% of people say they prefer to use their smartphones for unified communication and collaboration services; and HighFive reports that 72% of people use their personal mobile device for work reasons. The mobile experience is something IT decision-makers cannot afford to ignore. Technology must be seamless and easy to use, and UI has to be customised for the specific devices that people are using at that moment.
Logging into a virtual meeting on a smartphone should be easy. An effective UI is one that is easy to navigate, has relevant features and behaves in a similar fashion to the apps that users are familiar with. These factors will ensure users have a positive experience with a conferencing platform.
