Collaboration SaaS provider, Otter.ai recently announced the launch of a new service: Otter for Events. This collaborative service completely evolves the offline and virtual event experience for audiences and organizers alike. Otter Live Notes AI technology fully captures event conversations, and opens the door for interactive, collaborative transcripts – available in real-time.
The new Otter offering will unlock a wealth of previously untapped value, targeted at any organization hosting an in-person, live, or virtual event. Hosts and organizers will be able to create a hub of shareable, rich content, from every event, including Zoom webinars.
This new service comes at a time when the demand for online events is greater than ever. Experiences in the digital world have spiked by around 1,000% in recent months. Many in-person events have shifted to online-only thanks to COVID-19.
New Experiences for Hosts and Audiences
Using the private and public groups feature of Otter for Events, organizers will be able to share highlighted summaries, or entire speaker transcripts with their audience. This extends the overall longevity and reach of an event. Crucially, this feature also increases audience engagement to include those who can’t attend an event – which is attractive for many event sponsors.
Organizers gain a distinctive technology proposition in this landscape to differentiate events, at a time where they’re more valuable than ever. Audiences without a lot of time to spare won’t have to worry about missing important parts of events. Attendees can engage with the events they’re interested in on their terms, thanks to an ability to comment and highlight in real-time, as well as keyword search or “rewind”. These functions help users to find the information that’s essential to them.
