The countdown is on to the UC Partner Awards 2022 submission deadline on October 7, so if you haven't applied yet, there is still time.
The team here at UC Today has compiled a list of top tips for UC Partner Awards applications to help clarify the process and give a nudge to anyone who may be sitting on the fence about applying.
If you feel like you are ready to enter, then please submit an application.
Our Top Tips
Be specific when asking the question - When applying, you must make sure you are answering the questions and not copying text for a marketing brochure. Our judges are fond of numbers and statistics, so try to use them to help your case.
Be aware of the category you are applying for - In the past, we have had so many great entries, but they didn't quite fit the category they were submitted for, and as a result, they received low scores.
Sound authentic - Our judges can spot an entry written by a PR agency, so show some style in your application to ensure it sounds authentic. The judges see the whole channel partner market, so make sure you know your audience before applying; try to get the judges to see your point of view.
Be careful who you quote - Quite a few of our judges are analysts, so don't quote other analysts or provide other analysts' data to make your case. The best supporting quotes typically come from customers, try and include some in your entry if possible.
Focus on what you do best - When submitting an application, focus your answer on your unique selling point and what sets you apart from the other applicants. We want you to articulate your business value with examples and show us why you deserve to win a UC Partner Award.
Some don'ts - Try not to include external links or attachments in your applications, as some judges will not look at them. Applicants should also avoid using sales or marketing speak, talking about how great your products are or how you're the clear market leader. It is also very important not to go over the word limit when answering the questions.
Official Entry Criteria
It is also worth reading the official awards' criteria which apply to all entries across every category:
Customer ROI: Did your solution significantly improve the user, team, customer, or business experience?
Innovation: Have you recently released an innovative and differentiated product or service?
