Patrick was joined by special guest Joan Vandermate, Head of Marketing, Collaboration Business Unit at Logitech.
As this was recorded during Microsoft Ignite in September Patrick firstly ask Joan how the event has been going for them. As usual it has been incredibly busy for them as Ignite is one of the biggest events in the Logitech calendar.
Joan and Patrick then move on to review the last 12 months, Joan explains that they have released several new products. Meetup has been one of their most successful launches as it addresses as real demand in the huddle room space.
In terms of the trends impacting Logitech, Joan tells Patrick that the general move in the industry towards cloud platforms is massively advantageous to Logitech.
"Everything in the cloud makes deploying video on large scale much more affordable because you don’t have to invest in a tonne of on premises infrastructure."
As well as the move to cloud Logitech are also seeing a cultural move towards the open office which, in turn, is creating more demand for meeting room solutions so that organisations can communicate and collaborate more easily via video. The consumer demand for video has driven the demand within the enterprise, but requirements for security and compliance are obviously critical and Logitech are ensuring their solutions can enable video communication without comprising in other areas.
