Patrick was joined by special guest Sunny Dhami who is the Director of Product Marketing for RingCentral.
Sunny explains that 2018 has been an incredibly busy year for RingCentral in terms of product development and expansion. Earlier this year RingCentral launched in Australia for the first time with a fully localised product offering. "We have been able to offer services through our global office solution for a while, but actually going and putting that investment into a local in-country team and standalone product was a great initiative, and we have seen a lot of great success from that."
RingCentral have also seen huge expansion within the EMEA, both in terms of their customer base but also in terms of staff recruitment. The RingCentral brand is also very prominent within the industry, at events across the globe, and the branding is extremely important to raise awareness about their products and solutions.
"We are the biggest UCaaS provider and that has shown through various awards and programmes that we have gone through."
Sunny explains that RingCentral take feedback from customers very seriously and the feedback loop that this creates is invaluable to their proposition within the industry.
Emerging technologies are playing an increasingly important role within the industry as a whole. RingCentral has recognised this trend and are aiming to enhance the development of tools within their platforms that utilise those technologies. They also place a heavy focus on analytics, enabling customers to better analyse data and improve their own infrastructure.
