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UC&C20 Jan 2025 · 1 min read

Partner Business Models Will be Key to Finding Value in 2025

Why partner models matter in 2025: CallTower, AI, UCaaS and CCaaS cloud-to-cloud migrations, verticals and security. Published on UC Today.

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In this episode, David Dungay hosts Paul Holden, VP of EMEA at CallTower, and Jon Arnold, Principal at J Arnold and Associates, for a deep dive into the evolving landscape of channel partner business models.

With AI, cloud-to-cloud migrations, and vertical specialization taking center stage, this conversation offers actionable insights for partners looking to maximize their potential in 2025 and beyond. If you're a channel partner or tech enthusiast, this discussion is one you can’t afford to miss. Get ready for an insightful discussion on the future of unified communications and contact center solutions with industry experts Paul Holden and Jon Arnold.

Learn how CallTower is helping partners embrace new opportunities while staying vendor agnostic. Key takeaways include:

  • The Channel's Evolution: Explore how UCAS and CCAS migrations are driving innovation, with cloud-to-cloud transitions offering partners a chance to refine their portfolios
  • Demystifying AI: Understand practical use cases, from meeting summaries to customer service automation, and learn how partners can position AI as a tool for solving real business problems
  • The Power of Vertical Solutions: Discover how focusing on specific industries like hospitality, aviation, and manufacturing can differentiate offerings and combat commoditization
  • Security as a Priority: Learn why robust cybersecurity measures are critical as businesses handle more data than ever in their digital transformation journey

Packed with examples like seamless collaboration for private jet hire companies and optimizing hotel logistics, this episode is rich with actionable advice for channel partners ready to lead in a fast-evolving market.

Thanks for watching, if you’d like more content like this, don’t forget to SUBSCRIBE to our YouTube channel. You can also join in the conversation on our X and LinkedIn pages.

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