Digital Transformation (DX) is no longer just a consideration in the UK marketplace. Almost every business, no matter how small, is going through some mode of digital transformation. Whether it's storing files in the cloud for a better disaster recovery plan or moving your entire communication strategy into an as-a-service environment to drive flexibility, DX is everywhere.
Recently, Pharmacy2U, the leading online pharmacy in the UK, announced that they will be leveraging RingCentral's UCaaS and CCaaS services through the cloud, to offer next-level customer service in the age of digital transformation.
Unlocking the Benefits of Communication in the Cloud
Cloud communication strategies have been growing increasingly popular in the last couple of years, as companies realise that their digital strategies need to be agile, flexible and innovative to serve the increasing demands of today's customers. Pharmacy2U currently supports around 240,000 people across the UK, who need help filling NHS repeat prescriptions. Since the company first launched in 1999, the expectations of customers have evolved drastically. According to the Director of Customer Care for Pharmacy2U, Andy Williams, the company is now adding around 7,000 patients per week.
These new customers want more than just a phone line for support when they connect with a new organisation. Pharmacy2U knew that in today's economy of customer experience (CX), they needed a way to provide their clients with the option to contact them through any medium they preferred. RingCentral's CCaaS platform allows Pharmacy2U to deliver this omnichannel approach to customer service in a more flexible, and cost-effective way.
Digital Transformation Driven by Customer Experience
For most businesses today, the success of a digital transformation relies on their ability to respond quickly and effectively to the changing needs of their customers. /unified-communications/ucaas and CCaaS is a way for companies of all shapes and sizes to access this versatility. After all, when technology is delivered over the cloud, firms like Pharmacy2U can access the latest technology, on a pay-as-you-go model, without having to worry about managing their back-end technology.
The flexibility of "as a service" deployments mean that specialist businesses without an extensive investment in IT, don't have to compromise on delivering an exceptional customer experience. As , Andy Williams said, RingCentral gives them an "industry proven platform" for adding unified communications to their business environment.
