It feels redundant opening an article about change with another line focusing on the pandemic as it’s obvious that the Coronavirus has had a tremendous effect on everyone’s life.
But even before the fateful year of 2020, change in a business was imperative to continue to succeed. To draw off my own personal experience for a second, the start of my career has seen a huge shift by 90 percent of publications across the world, to focus on content away from the written word as printing presses grow quieter.
UC Today is one such example of how adapting to change breeds new opportunities, with another from the communications industry being VanillaIP as Sales and Marketing Director, Iain Sinnott explains.
“For a lot of the established players in the Telephony world, asking ‘who are VanillaIP’ may seem like an odd question, as so many of you will know our CEO Dave Dadds personally, and we seem to have been around forever” said Sinnott
“However, unless you have been working closely with us over the past 6 years, many who are not familiar with VanillaIP, or those members of the IT community joining this now very converged space, may be astonished by what lies behind this established name.”
Ethos
At the heart of VanillaIP’s business is the culture of providing the best-in-class solutions to their customers, with Sinnott adding that he believes that when the right technology is provided to an individual, a team or business, there is a measurable rise in productivity and individual wellbeing.
He said “We have created the broadest composite solution to address the UC needs of UK businesses, but also leaves space for resellers to add other best-in-class services that they feel their go-to-market proposition needs.
“All applications and services are managed within the unique Uboss portal, which automates the provisioning and configuration of the various applications but also manages the commercial and contract rules which support real-time, on demand consumption and customer self-service.
