What’s your three-year plan?
How about your five-year?
And your 10?
For many small-medium-sized UK IT resellers, merger or acquisition represents a lucrative exit strategy.
But, just as with pension planning, you have to invest long-term to see a big return.
Running a profitable spend-as-you-earn ‘lifestyle’ business can provide a good living for owners and their employees.
But play a more canny long game, and the eventual rewards can be life-changing.
Cleverly, UK-based hosted telephony provider MyPhones has developed an innovative and unusual model that is enabling its most loyal partners to do just that.
In simple terms, commit now to selling its products and solutions, and it will commit to later acquiring your business.
“We like to think of it as Growth-As-A-Service,” says MyPhones Sales Director Paul Gibbs.
“It’s about leveraging the opportunities of the present whilst simultaneously de-risking the future.
“Champion our wholesale offering by retailing it on our behalf; scale your business by leaning on our buying and provisioning power; and, together, let’s guarantee a great outcome for us both.”
The initiative – based upon a negotiated mid-long term contractual agreement – represents a potential win-win for provider AND partner.
And, crucially, it is a potent commercial force in a super-competitive channel market where differentiation is sometimes hard to demonstrate.
In short, if solutions’ functionality is broadly comparable across the board, there have to be other compelling reasons for a reseller to choose a particular vendor partner over another.
Without those other reasons, procurement decisions can only be about price – and that’s a race to the bottom which benefits no-one.
As if to underpin the point, as well as MyPhones’ progressive ‘growth-as-a-service’ head-turner, its wider offering is just as creative.
Software, hardware, connectivity, mobile: all aspects of the digital workplace are white-label options.
