‘Bespoke’ is an overused term that has different meanings for organisations depending on their varying needs, budgets and technical awareness. At one end, bespoke capabilities - when applied to unified communications - can be barely more than a commodity add-on to an existing product. While at the other extreme, a bespoke service can constitute a phenomenally expensive long-term project that creates something truly unique. In reality, most organisations want something in between.
“For us bespoke is about providing the best fit and making the best use of investments that customers have already made,” explains Shams Khan, a Solutions Consultant at SCB Global.
“If you are using any Microsoft 365 tools today, then we want to help you augment, optimise and unlock your Microsoft investment. We will demonstrate that through a workshop to redefine what bespoke can do”
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Shams Khan[/caption]
Khan points out this isn’t about simply buying a solution described as bespoke, it’s about learning the customer’s needs and developing capability to match those. “When you buy a licence, we will define and refine your requirements to help you to get exactly what you're after,” he adds. “If, for instance, there is custom development needed in a certain area of a CRM and it's got an API, we will get those applications to talk to each other. SCB Global exists to connect people to people and people to applications, and that's where we sit. We do not overly complicate something, we simply optimise your current investments in Microsoft and help you achieve that best fit solution for your enterprise.”
Everyone is using at least some form of Microsoft product and Khan is keen to emphasise how SCB Global is helping these organisations to extract maximum benefit from existing investments. “We enable solutions that fit around the customer’s existing applications, technology and communication needs by utilising functionality such as Teams,” he points out. Many say they don’t want to use Microsoft, but Khan says it’s easy to explain the benefits of using Microsoft Teams once the capabilities of the Microsoft stack are understood.
An important ability is to help customers move at the pace they choose. “Our ultimate focus is to encourage customers to utilise the Microsoft stack for UCaaS but if they're looking for a temporary solution today, such as SIP because they have ISDN that is retiring, or they have a complex requirement that they want to control and handle in a careful manner, it’s not a problem,” he says. “We put some SIP trunks on the customer premises, then we help them move into a hybrid solution and eventually fully-cloud. The uniqueness of delivering the solution versus a rip and replace product also enables us to give that additional value when we talk about bespoke or best fit, because it controls and de-risks the solution and the technology.”
