Sinch has claimed its third acquisition of the year so far with the purchase of German SaaS firm MessengerPeople for £41.2m.
The deal is expected to close in Q4 and will see Sinch pay a total enterprise value of €48m (£41.2m), through a combination of available cash in hand and new shares in Sinch.
MessengerPeople was founded six years ago and specialises in conversational messaging. It offers a cloud-based suite that allows businesses to interact with their customers via messaging apps such as WhatsApp, Telegram, and iMessage.
Over 700 businesses use MessengerPeople’s applications to engage with their clients, with 80 percent of those businesses based in the DACH region. The Munich-based firm has a headcount of 40 and is expected to generate revenues of €5.1m for its year ending 31 December 2021.
“I’m very impressed with the MessengerPeople team and their success in bringing innovative products to market,” stated Oscar Werner, CEO of Sinch.
