As digital transformation continues in the communication landscape, we've noticed a gap between small and larger companies. While the larger organisations often struggle to move away from legacy and premises-based systems, smaller companies are much more open to agility.
VoIPstudio is one of the leading organisations in the cloud communications environment. Designed to support companies in becoming more productive, VoIPstudio specifically excels with smaller businesses that work through and on the cloud. We spoke to Rob Seymour, the Marketing Director at VoIPstudio, about the concept of agility in the small business.
What Kind of Trends Do You See in Your Customer?
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Rob Seymour[/caption]
As a forward-thinking provider delivering cloud communications solutions over the cloud, VoIPstudio sees a lot of their business coming from smaller companies. However, according to Rob, there are no obvious trends in the kind of verticals that find themselves moving towards this flexible environment. "Our customer base is so diverse. They tend to be small start-up and scale-up kinds of business, but they come from a huge variety of market segments."
According to Seymour, VoIPstudio regularly works with clients that have dispersed and distributed teams. "We can offer a lot of value in those teams." Additionally, it's worth noting that in the last 5 years, expectations have begun to evolve. Rob has found that people are generally much more comfortable with the mobile and softphone approach.
"In the past, people expected to have a wired infrastructure and desk phone in place, but that's all starting to change. We get fewer desk phone inquiries as the years go by"
Do You See a Lot of Customers with a DIY Attitude?
One trend that appears to be particularly common among smaller companies is the demand for a more DIY approach to building their communication strategy. "We try to make as much as we can available with a zero-touch approach. Last year, we made a lot of progress there, developing in-app walkthroughs to improve our onboarding procedure."
Although VoIPstudio still gets some support calls from their customers, Seymour noted that most small companies are happy to just get on with their strategy. Ultimately, the in-app prompts help most users to streamline their initial set-up processes.
VoIPstudio is unique in their ability to offer customers a way to provision themselves from start to finish. Few companies take a similar approach in the market. "For the most part, you can set up without our help. It's a huge difference to the days when everything required a huge amount of support and training."
