Software is taking over.
Although it may be some time before we firmly throw all our desk phones and video endpoints in the bin, it's safe to say that more companies are placing their investments into flexible software solutions and agile Cloud strategies, while turning their backs on the capital expenditure that a hardware-based infrastructure demands.
The drive towards Digital Transformation (DX) means that enterprises are under a huge amount of pressure to evolve at an ever-more-rapid pace. Customers want more communication platforms, greater personalisation, and improved accuracy. All of this leads to more popularity for the Cloud space, which is designed to be naturally flexible, and scalable. The question is, are you ready to serve under the rule of software?
Is Hardware Completely Dead?
Importantly, the rise of software doesn't necessarily mean that all your hardware is obsolete. While video endpoints might be in decline, video calls are more popular than ever. 87% of experts say that they feel more connected with their peers when video conferencing systems are used. This suggests that people aren't necessarily giving up on the video endpoint entirely, but looking for new, more versatile ways to host their meetings.
For instance, we began to see the rise of huddle room strategies in 2017, which allow enterprises to embrace smaller, more agile spaces for their ultra-connected employees. These refined video endpoint options are more bespoke and intended to lower costs by combining high-tech hardware, with the latest software opportunities.
SIP Endpoints
SIP endpoints are another concept becoming increasingly popular in the Unified Communications space. It's faster to set up than its predecessor protocols, and it's easier to program too. Companies like Cisco have a huge advantage in the SIP space with their range of exceptional conferencing solutions, and many other companies like Polycom and Yealink are still riding the wave of Skype for Business and similar applications.
