Tech Data is on a quest to train up more IT partners in smart meeting rooms, as businesses globally rethink their spaces.
Companies in many countries are now seeing employees back in the office at least some of the time, with hybrid working now becoming a reality as some employees demand more flexibility.
Meanwhile, many meeting spaces are in need of upgrading to keep up with the collaboration tools that have been adopted during the remote working periods of the last 18 months.
For SMBs in particular, this will often happen with the assistance of a partner, but many channel firms from a traditional IT background haven’t typically played in this space.
It is for this reason that Tech Data’s Maverick AV division has launched a campaign to get partners up to speed, Business Unit Director Anna-Marie Constantinou told UC Today.
“If you go back 18 months or two years, the belief that AV and IT were converging was there, but we have seen a huge acceleration of that,” she said.
"So this is coming from conversations with our vendors and partners where we hear that the meeting room is no longer a mysterious space that can only be managed by specialist AV partners.
“We’re not saying that there is no space for AV specialists – there absolutely is – but this is also a huge requirement for IT partners to understand AV and UC platforms.
“What we’re looking to do is support those IT partners with the confidence and training they need to have better conversations with their customers."
