In this episode of the Big UC Update, UC Today's Christopher Carey sits down with Will Morey, Managing Director at Gamma, for a wide-ranging conversation on the state of the channel, the rise of AI, and what it really takes to deliver technology that works for SMEs.
Will shares his journey from selling diesel to farmers to leading Gamma's channel business, and unpacks why the biggest opportunity in the industry right now isn't a product - it's helping customers figure out how to make AI actually work for their business.
Topics Covered Include:
- Gamma's channel-first go-to-market and partner ecosystem
- Why AI should be treated like electricity, not a product
- The "iceberg model" — what sits below the waterline with Gamma
- Data sovereignty, compliance, and why they're suddenly front-of-mind for SMEs
- The PSTN switch-off, CX, and what's next for the UC industry
