TelcoSwitch has challenged technology firms to increase their efforts to train and nurture partner relationships instead of placing them on the backburner.
According to the UC and Collaboration provider, the months leading into 2021 and beyond are almost certain to be challenging, even for technology businesses that have performed well during the pandemic and continued success could rely on partners.
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Sam Giggle[/caption]
Sam Giggle, Head of Sales at TelcoSwitch, said in order to continue to experience success in the face of limited resources and a cash-strapped customer base, organisations will have to emphasise quality of service and technical capabilities more than ever before, underlining the essential nature of channel partners.
Giggle said: “For many tech companies, the connections they have with their channel partners are the lifeblood of their success. In times of economic turmoil such as this one, it’s more important than ever that we have each other’s backs, which means that vendors should be taking steps to enrich these relationships, rather than letting them fall by the wayside in favour of other priorities that might erroneously be deemed more pressing.
Achieving this requires a concerted effort not only to maintain a basic level of contact with partners, but to go the extra mile in terms of training programmes and ongoing support. This is something I’ve always been passionate about, and see becoming even more important in the months to come.”
