Predicting the future in a fast-moving environment like UC is always a challenge, but RingCentral’s SVP of Operations Curtis Peterson, has a good overview of what we can expect from the year ahead, and is even prepared to glimpse a little further into the future
This insight is rooted in trends observed projected from the cutting-edge of the present, and this forward-looking perspective is what led RingCentral to a key role in the upcoming UC Summit. As Peterson explained, online events are going to increase in importance, as the rate of innovation increases:
“There are always a couple of key events where the networking is more important, but then there are other areas where it’s about knowledge transfer and the exposition of experts.”
With big marketing events like MWC (Mobile World Congress) planned out so far in advance, there’s no real breaking news reveals, they form part of a roadshow showcase repeated over and over. While on the other hand,
“Virtual events [like the UC Summit] are the opposite, where you get the technical, intellectual and engineering participation — the people behind the marketing message”
The cloud shift is accomplished
And digital event networking is just one aspect of the shift to a fully cloud-based, subscription-based, world of business. In 2020, we don’t need to be selling that idea in any more, decision-makers understand.
“Other than appropriate due diligence by security teams, we’re no longer having discussions about what the cloud is and why you should be there. It’s now a non-existent conversation”, Peterson continued.
A similar done-deal is the explosion of remote or location-independent working, at least so far as startups are concerned — while legacy businesses may own their real estate and find their remote shift driven by HR motives,
