Twilio was founded in 2008 by Jeff Lawson, Evan Cooke, and John Wolthuis. Now popular across the globe, Twilio allows software developers to take and make calls, send and receive texts, and carry out a host of communication functions via its web service APIs. It uses AWS as the platform for its communication infrastructure, enabling connectivity nodes between PSTN and HTTP via APIs.

Last year in October, Twilio acquired SendGrid for a whopping USD 3 billion. SendGrid, an email communication platform, will help Twilio offer three new extensions to its service checklist –

• Create a platform to manage multiple communication channels such as Twilio’s voice, messaging, video capabilities and the new, Twilio SendGrid for email
• Offer customers extensive scalability and reliability for business growth
• Ensure greater personalisation according to customer preferences

Listen to Twilio and SendGrid CEOs in conversation:

 

Inside Twilio SendGrid

Twilio SendGrid is billed as a marketer’s dream. Let’s delve deeper into its many features, which combine the best of both Twilio and SendGrid.

• Ads targeting – You can target your ads on Facebook, Instagram, and Google Display Ads with data from your email lists and website activity. You don’t need to jump across applications, and can manage everything from a single user interface
• Email validation – You can validate email addresses and use Twilio’s powerful AI algorithms to check on errors, reduce email bounce rates, and improve your sending capabilities
• Fast integration and delivery via SMTP – The new Twilio SendGrid supports multiple programming languages, development frameworks, and client libraries, letting you easily customise email experiences
• Email marketing campaign management – You can design and send out promotional emails. Smartly edit your campaigns, segment target groups, and assess key marketing analytics
• Transactional emails handling – You can quickly send out your one-on-one emails such as password updates, shipping and security notifications, among others
• Email marketing management – Common email marketing collaterals (newsletters, sales alerts, welcome series, product launches, and more) can all be easily orchestrated from a single interface
• One comprehensive platform – Everything you need – email, SMS, voice, video, and more – is now available in a single ecosystem. And, you can monitor performance with shared templates and detailed metrics

Why Twilio SendGrid Makes a Difference

Firstly, Twilio brings to the table its years of proven expertise and delivery competence. From authentication compliance to ISP outreach, your email marketing needs are perfectly addressed by Twilio SendGrid. It’s also focused on helping everyone, regardless of company size, with simple scalability options. Remember, the platform delivers over 45 billion emails every month. And as with any major player, Twilio comes with a rock-solid customer success and support team, getting you all the data, information, and guidance, you require.