For businesses, connecting with customers can be difficult. And for enterprises that want to contact customers, the roadblocks are tenfold. At this year's SIGNAL, Twilio launched 'Verified by Twilio' to provide customers with verified information about who is calling and why.
With growing privacy and spam concerns, a rising number of businesses have calls rejected by customers. According to Inc., 50 percent of all calls placed are robocalls or cold calls from enterprises both legitimate and illegitimate. An even higher amount of calls aren't answered by customers, found the makers of Caller ID app Hiya.
Hiya released its State of the Phone Call report, a report that analyzed 11 billion phone calls and revealed Americans answered 52 percent of all calls made to their mobile devices. That number increased to 76 percent of calls not answered because consumers believed the calls were spam.
What is 'Verified by Twilio?'
At this year's SIGNAL conference, Twilio introduced an ingenious solution to the growing epidemic of business calls going unanswered. The company launched 'Verified by Twilio' to provide customers with verified information about who is calling and why. It partnered with leading call identification apps to assist more than 200 million customers in filtering out spam calls.
Twilio co-founder and CEO, Jeff Lawson, spoke about transparency and 'restoring trust in the phone call' at SIGNAL, sharing:
“At Twilio, we want to help consumers take back their phones so that when their phone rings, they know it's a trusted, wanted call. A lot of work is being done in the industry to stop unwanted calls and phone scams, and we want to ensure consumers continue to receive the wanted calls."
