AdEPT Makes ‘Game-Changing’ Acquisition

Marian McHugh

Acquisition of Datrix marks first for firm since getting new banking facility

AdEPT Makes ‘Game-Changing’ Acquisition

AdEPT has made good on its recent commitment to an M&A spree with the purchase of Datrix. 

London-based Datrix specialises in cloud-based networking, communications and cybersecurity. It counts RingCentral and Unify among its vendor partners.  

AdEPT has made the purchase with an initial cash consideration of £9m. This has been funded through the company’s new banking facility, which it will use to make up to two acquisitions a year for the next three years.  

“This acquisition is a game-changer for AdEPT, taking us to the forefront of next generation networking delivery,” stated AdEPT Chief Executive, Phil Race. 

“Datrix, with the outstanding new products and partners it brings, builds significantly on our capabilities, adding scale and extending both our expertise and our solution breadth, which will benefit our customers in this large and growing marketplace. 

Datrix is a high-quality business with a well-established customer base, generating strong levels of recurring revenue and a cash generative, capex light, business model.” 

Datrix’s key management will remain in their current roles in order to expand the group’s presence in advanced cloud-centric networking. Datrix Managing Director, Mark Thomas, will continue to lead the firm and will report directly to Race. 

AdEPT expects that group run-rate revenue and EBITDA for the year ending 31 March 2022 will increase to around 18 per cent and 13 per cent, respectively.  

Datrix’s unaudited reported revenue for the year ending 31 January 2021 was £10.7m, an EBITDA of £1.5m and profit before tax of £600,000. Most of its revenue and gross margin was generated by recurring revenues in its most recent fiscal year. 

It’s addition to the AdEPT group also bolsters the latter’s position on Local and Central Government supplier frameworks and its presence in certain verticals, such as the NHS. 

Datrix Managing Director Thomas, added: “We are delighted to become part of the AdEPT Technology Group. 

From the outset, it was clear that the solution set we take to market is complementary to AdEPT’s, and that the combination of AdEPT and Datrix expertise will bring benefits to both parties, and crucially to our customers.  

Our joint presence in the NHS will undoubtedly create new opportunities and being part of a larger group will help us capitalise on the growing and substantial market for advanced cloud-centric networks and cybersecurity.” 


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