Unify is currently doing something different in the Unified Comms industry. They’re marketing to the person. Long has been the case where businesses market to businesses, forgetting there is a human being representing that business when they read a blog or download a data sheet.
Going a step further, Unify is running its workUtopia campaign to change the way we work. By finding out how we work on a per person basis, Unify can help design your communication and collaboration experience. In this post, we’ve broken down the collaboration characters often seen in the workplace. Once you’ve taken the test online, you can help Unify tailor a solution to meet your needs.
Perhaps you can spot yourself here immediately. Maybe you’re stuck between two or three personas that best fit your working style. There’s only one way to find out. Have a read over the personas to see if you can predict who you’ll get then take the test online for your results.
Why not get everybody in your organisation to take this 2 minute test? It’s free insight into how your teams work and what will work best for them.
The one who flies in, ruffles feathers and leaves
We all know a Steven Seagull. Love them or hate them, every small business has one and every enterprise has one.
Unify sees Steven Seagull as a cross between a drill sergeant and a ballet teacher, these managers are great at keeping people on their toes. However, Seagull’s management style sometimes involves making snap decisions on issues of which they have little understanding. They can fly in, flap their wings and then fly out, leaving others to clean up the mess.
How to work with them - The details and discussions involved in a topic have often been invisible to them. Add them to the online conversation so they can review and understand the discussion and easily contribute.
The one who has managed to bluff an entire career on snippets of wisdom
In every person’s career, there’s a time when you’ve had to bluff something. Maybe an interview or a presentation. Some people just get through. The Side Stepper.
Unify says this is the person who somehow gets to the top of the tree by saying things that sound insightful but are ultimately meaningless. They will deliver these haikus of hot air, these pies of wisdom with the confidence of a decorated army general. They’ll reply to emails asking for feedback with phrases such as ‘you’re onto something here’ and will be working on ‘something exciting that is still at early stages’.
How to work with them - The best way is by simply asking them to elaborate in writing.
The one who keeps you in the dark
Being a secret agent sounds incredible on the face of it. However, when working in a team, withholding information isn’t the best trait – unless security and compliance is your forte?
Unify identifies the Secret Agent as a protective soul and you would have more luck strapping James Bond to a chair than getting any information from them. They like to shield their team from internal politics and unnecessary details. This characteristic can help teams to focus but it can have drawbacks. The team often feel projects are on a need to know basis and the budget is a secret akin to Area 51.
How to work with them - The best way to work with a secretive colleague is to use a collaborative work solution where all information can be shared and found easily.
It’s not easy to put your hand up to being this collaboration character. But some people thrive on work and 
Working as a marketer and journalist in the Unified Comms, Collaboration and 
When I took the test, I got The Model Pro. No pressure!
